Mizrach is Hebrew for East. Traditionally, it is the direction Jews turn to to pray, just as the Islamic people do. With both of these religions it is a reminder of the spiritual connection to Jerusalem.
This direction is traditionally considered the beginning point. It is for this reason both Jewish and Islamic people turn to the east Jerusalem to begin their day with prayer and meditation. You can begin your own ritual at home by facing East each morning with a prayer and a moment of silent reflective thought.